I help leaders and teams define and articulate their vision, commun­icate direction and embed cultural change. I can also help you sell things, build your brand, and train your team. My work helps leaders transform their organisations and products, making them work better for their users and more profitable (often these go together).

Core services

Vision writing sessions. Ghostwriting. Narrative and product positioning. Content strategy and deli­very. Build and lead full stack design and editorial teams. New product development. Content design and user-centred design.


Digital transformation projects. Working with intrepreneurs at senior levels. Working in the ‘scrappy’ stage of internal startups or skunk­works units. Scaling up early-stage product and editorial teams.

Selected clients

Sector knowledge

Public sector and central govern­ment. Architecture, planning and built environment. High street retail. Ecommerce. Luxury fashion. International trade. Museums and arts commissioning organisations. Agile delivery and user-centred design.